Social Media Marketer

Role and responsibilities

a) Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation; content ideation and distribution; and implementation schedule
b) Grow and expand the company’s social media presence into new platforms, while enhancing presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
c) Plan, create, distribute, and schedule engaging written or graphic content in the form of e-newsletters, web page content, blogs, and social media messages
d) Create a regular publishing schedule and implement it through an editorial calendar to plan, manage and promote specific, timely marketing campaigns
e) Create brand awareness and ensure a strong online reputation through constant engagement and well-planned, timely, accurate and platform-relevant updates across social media
f) Stay updated with all new developments within the organization, through constant interactions with other teams such as advertising, product development, brand management, sales, etc. for ensuring brand consistency across all social messages
g) Engage with customers through content aimed at turning prospects or followers into customers and existing customers to social media brand advocates
h) Train and guide social media and marketing team members on social media implementation best practices and strategies
i) Research and monitor competitors’ social media activities to ensure brand safety and success
j) Report progress and growth on all social campaigns to senior marketing management
k) Support sales by cultivating leads from social media campaigns through a planned approach
l) Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns.